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From the manufacturer
The North Face Heritage
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1966Doug Tompkins opens a high-end ski and camping gear store in North Beach, San Francisco. He names the store The North Face as in the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most challenging route to climb. |
1968Hap Klopp acquires The North Face and starts manufacturing gear under The North Face brand name. The logo inspired by Half Dome in Yosemite is created and is still the one we see on modern day products. |
1997The North Face adopts a new tagline Never Stop Exploring which has become a modern day mantra for explorers around the globe. |
The North Face. Behind the Brand
Now, more than 50 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We remain deeply proud to be the first choice of world class athletes and outdoor experts. In the next 50 years, The North Face will maintain its commitment to pushing the limits of design and innovation, so that you can push your limits outdoors. Never Stop Exploring.
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