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From the manufacturer
Now on trend: Rethinking
It's up to us to change things. We want to keep away from linear economy and disposable culture. And towards a circular economy in which we respectfully deal with raw materials. Are you there? Let's make the difference together.
Every step counts
We are currently able to source 40% of our material requirements from sustainable sources. Tendency increasing, rising.
Use what's already there
The fact is: We consume more resources than we will be available in the long term. It can't go on! Not in the fashion industry. We therefore want to recycle, upcycle and recycle more textile materials for the production of a new product. And then again. And then again.
I am sustainable
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Organic cottonDid you know that more than 10% of cotton. which we use is organically growned? By 2021, we want to use 100% sustainable cotton, including organic cotton, recycled cotton and cotton from the Better Cotton Initiative! |
Recycled cottonWe use recycled cotton from fabric residues to avoid unnecessary waste. All products marked as "recycled" are made from at least 20% recycled cotton. |
Tencel LyocellTencel is a natural and sustainable cellulose fibre that is up to 100% degradable. Special features are: Smooth, soft and cool to wear We use it for summer denim like fabrics. |
The Better DenimBetter fit. Better feel. Better for the world. We use organic cotton or recycled materials for many jeans. |
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